INTERNATIONAL BREAST CANCER AWARENESS DAY

To mark Breast Cancer Awareness Month, Punt Roma launches an initiative to give visibility to the cause.

The brand invites all women to join a symbolic and collective movement: painting their nails pink as a gesture of support, visibility, and commitment to the cause.

Throughout October, a pink nail polish will be given as a gift to all Punt Roma Club members, both in-store and online.

This year, painting your nails pink is much more than a fashion statement. It’s a symbol that makes visible what many women experience in silence.

Because supporting, raising awareness, and caring for one another is truly #InYourHands.